Yesterday’s massive blackout across Spain, Portugal, and parts of Europe left many of us in the dark — quite literally. No mobile signal, no internet, and for countless businesses, no way to operate. It was a powerful reminder of just how deeply we rely on digital communication and marketing today.

But here’s the good news: while digital marketing has transformed the way we do business, we haven’t completely abandoned traditional marketing — and in situations like a blackout, those “old-school” methods could be your best friends.

So, what can businesses do when the lights (and Wi-Fi) go out? Here are 10 ideas to keep your brand alive and buzzing, even during a total communications collapse:

1. Word of Mouth Never Dies

When digital channels are down, people talk. Encourage customers to spread the word about your products or services. A good recommendation is worth gold — no hashtags needed.

2. Good Old Flyers

Print is not dead! Having flyers ready to distribute in your neighborhood or town center can be an amazing way to promote your business when your audience can’t scroll through Instagram.

3. Posters in Strategic Locations

Posters in coffee shops, community boards, and busy streets in your area can still capture attention — no Wi-Fi required.

4. Branded Merchandise

Think pens, tote bags, and notebooks with your logo. Merchandising is a clever way to keep your business visible even when digital communication is impossible.

5. Networking Events

Why not organize a small, local gathering? Humans are social creatures, after all. A simple face-to-face event can do wonders for your brand awareness.

6. Radio and Local Newspapers

Yes, radios still work in blackouts! Local radio stations and newspapers across Europe remain a valuable channel for sharing promotions and business news.

7. Business Cards (Seriously!)

It sounds basic, but business cards are mini-marketing machines. Always have a few in your wallet — you never know when you’ll meet your next customer.

8. Partner with Other Local Businesses

Team up! Collaborating with nearby shops and services can amplify your reach without needing an internet connection.

9. Signage Matters

If your physical location is open, use chalkboards or window signs creatively to let people know you’re operating (and how awesome you are).

10. SMS (If Mobile Signal Comes Back First)

Sometimes, even when the internet is down, SMS texting might recover earlier. Having a client list ready to send short updates could be a game-changer. Want to plan a SMS strategy to keep your clients updated? Schedule a free call here.

In the end, yesterday’s blackout was a reality check: while marketing digital is powerful, smart businesses in Spain, Portugal, and across Europe or over the world, should never underestimate the value of blending it with traditional marketing techniques.

Because at the heart of it, marketing is all about communication — and there’s more than one way to get your message across. Even when the lights go out, your business can still shine!

Want to try any strategy of those above mentioned? Let me help! Schedule a free consultation here!