Blog
Welcome to Alpakka’s blog section. Find our lastest updates in Digital Marketing, e-commerce, Brand’s and much more!
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What a Blackout Taught Us About Digital Dependence (And How to Keep Your Business Alive!)
What happens to your business when the power — and the internet — go out? After a huge blackout in Spain and Portugal, we explore how to keep your brand visible using both digital and traditional marketing strategies.
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How Mercadona is Dominating the Iberian Peninsula’s Retail Market [Case Study]
Mercadona has transformed from a butcher shop to a leading supermarket in Iberia, focusing on customer needs, private labels, efficient supply chains, and employee investment for sustained growth.
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OREO’s Recent Global Marketing Strategy: When Expectations Fall Short
OREO’s recent marketing campaign, marked by hype and mystery, revealed a new recipe but left many consumers disappointed due to mismatched expectations and excitement.
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Future of Digital Marketing: Key Trends for 2025
As digital marketing evolves toward 2025, businesses must adapt to trends like AI, voice search, video marketing, AR/VR, personalisation, and sustainability to engage audiences effectively.
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Goodbye, SEO! Welcome SXO!
The transition from SEO to SXO emphasizes user experience and satisfaction, prioritizing content relevance and conversion optimization for effective digital marketing.