Study Case

How Mercadona is Dominating the Iberian Peninsula’s Retail Market [Case Study]

Mercadona has transformed from a butcher shop to a leading supermarket in Iberia, focusing on customer…
OREO’s Recent Global Marketing Strategy: When Expectations Fall Short

OREO’s recent marketing campaign, marked by hype and mystery, revealed a new recipe but left many…

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Study Case

How Mercadona is Dominating the Iberian Peninsula’s Retail Market [Case Study]

OREO’s Recent Global Marketing Strategy: When Expectations Fall Short