Mercadona has transformed from a butcher shop to a leading supermarket in Iberia, focusing on customer needs, private labels, efficient supply chains, and employee investment for sustained growth.
OREO's recent marketing campaign, marked by hype and mystery, revealed a new recipe but left many consumers disappointed due to mismatched expectations and excitement.
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![How Mercadona is Dominating the Iberian Peninsula’s Retail Market [Case Study]](https://alpakkamkt.com/wp-content/uploads/2024/11/Mercadona-case-study-iberian-peninsula-marketing-alpakka-agency-4.png)
